Let AI create and name your studies

Today, we've launched two updates that make it easier to save time on the first point - how quickly you can build and launch a study that you're happy with.


AI-powered user interviews just got 3X faster and more conversational⚡

Since we launched AI-powered user interviews in beta last month, your feedback has been phenomenal, a huge thank you to everyone in our community who tested and shared their feedback 🙌. We've also heard you loud and clear - the conversations need to feel even smoother and more natural.


Ribbon is now Wondering - Your AI-powered user insights copilot

We're constantly trying to build a better research experiences for product and user research teams, and over the past few years we have spoken to hundreds of you. To better help you build products people love through rapid user research, we’re today announcing a new AI-powered user insights platform and changing our name from Ribbon to Wondering.


We're now SOC2 Type 2 certified 🎉

We recognize that the safety and integrity of our platform and your data is paramount for every customer. Upholding this value, we decided to undergo an System and Organization Controls (SOC) Type 2 assessment, after aligning with the rigorous standards set by SOC's Trust Services Criteria for security, availability, and confidentiality.


Updates to our platform

As a user research platform, we're big believers in listening to feedback from our customers and constantly iterating on our offering to make it as useful to product and user research teams as possible.


Easily understand your study

Our new Study Overview page enables you to effortlessly track the progress of your study.


Send GBP incentives, better reminders and simplified consent

We've released a bunch of changes to make it easier to participants quickly for instant and scheduled user interviews.


Relaunch completed studies to get more insights

We believe research tools should get out of your way so that you can focus on speaking with your customers, uncover meaningful insights and build a better product for your users.


Edit active studies

You can now edit active studies after launching them, helping you quickly fix any mistakes that you spot after launching a study and to add more availability when running user interviews.


Audio recording and more come to prototype tests

We're delighted to share a range of powerful enhancements to our prototype block, designed to elevate your testing experience to new heights.